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Email Marketing Deployment and Scientific Experiments
A couple of weeks ago, I posted on email marketing service providers and a new Forrester Wave report that ranked them. In that post, I talked about what an exact science email deployment has become —...
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Using Email Marketing with Other Channels for Success
Recently, we have been working with several companies using an integrated approach with some combination of email, social and direct mail campaigns with great success. Within financial services, this...
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Mobile Marketing — Is the Time Now?
I read a great article today by BtoBOnline’s John Obrecht regarding mobile marketing. Obrecht makes some very interesting points about just how big mobile marketing is becoming. In the article,...
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The Future of Email Marketing
If you subscribe to the online marketing newsfeeds like I do, you are probably seeing conflicting information about the growth of the email channel. One article will say email marketing is being...
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B2B Email Marketing Deliverability
Email message deliverability is such a huge topic today — particularly in light of the fact that many companies rely on the email channel as the “workhorse” of the marketing mix. If you read my post...
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Can you Measure your Email Campaign Statistics?
This seems to be the week for discussing email campaign statistics! Earlier this week, I posted on the importance of email deliverability in the b2b world, and referred to Marketing Sherpa‘s article...
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No Zombie Email Marketing!
Recently, Zombie’s have been popping up in marketing metaphors everywhere. ”Zombie -whatever” has become a popular term for doing your job in your sleep — without really thinking through what you are...
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Email Marketing = Social Network?
I came across a fabulous article from Econsultancy today entitled: “Email: the Forgotten Social Network.” I’ve always felt that the email channel was a feeder to or promoter of traditional (did I just...
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Time to take a Survey on Email Marketing for Free Stuff?
For those of you in the Marketing space, you probably know all about Marketing Sherpa. For those who aren’t familiar, they are a research institute, specializing in what works in all aspects of...
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Email Marketing Success tied to Marketing Automation
I’ve talked a lot about how email marketing is both art and science in the past. This has never been more true than today. Whether you market to businesses or consumers, using an part art/part...
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